The lead replies in forty seconds, not the next morning
Official WhatsApp Business API and Meta Lead Ads wired straight into your CRM, so an enquiry from an ad is deduplicated, assigned, acknowledged and queued for a call before the person has closed the app.
Official BSP · Template-compliant · Opt-outs honoured permanently
Most ad spend is fine. The handover is where it leaks
The gap between someone submitting a form and a human replying is where the money goes. These are the four places we usually find it draining.
Where leads usually die
- 01Downloaded as a CSV once a day, if somebody remembers
- 02Sitting in Business Suite until Monday morning
- 03Forwarded into a WhatsApp group and claimed by whoever is free
- 04A duplicate of an existing customer that nobody spots
Webhook on submission
Meta pushes the lead the moment it is filled. No polling, no export.
Deduplicated on arrival
Matched against phone and email before a new record is created.
Routed on rules you set
By campaign, city, budget band or language — not by who shouts first.
Ad context attached
Campaign, ad set and creative stay on the record through to close.
How the WhatsApp API actually works
These rules are Meta's, not ours. Building without designing around them is how businesses end up with a restricted number.
The 24-hour service window
A customer messaging you opens a window. Inside it you can reply freely. Outside it, only pre-approved templates go out.
24 hours from their last message
Free-form replies, images, documents, voice notes
Until they message again
Approved templates only, categorised and rate-limited
Templates on a live account
The rejected one is real in shape: a promotional message submitted under Utility. Category mistakes are the most common reason a template comes back.
Six things between you and a working number
None of this is difficult. All of it is fiddly, and each step has a way of failing quietly if nobody has done it before.
BSP account and number verification
We set up the Business Solution Provider account, verify the number and migrate it if it is already on the Business app.
Display name and green tick
Display name submitted for approval, and the verified badge applied for where your business qualifies.
Template drafting and submission
Written in the right category the first time, because a rejection costs days and a pattern of them hurts your standing.
Opt-in capture everywhere
Website forms, ad forms, walk-ins and phone enquiries all record consent, with the timestamp and source stored.
Delivery and read-status handling
Sent, delivered, read and failed states flow back onto the record so a rep can see what actually landed.
Quality rating monitoring
Your rating is watched and volume paced. If it starts sliding, sends throttle automatically before Meta intervenes.
Point an ad at it and watch the first lead land
Bring one live campaign and we will show you the whole path — form submission to WhatsApp delivered — running against a test number before you commit to anything.
- Official BSP, not an unofficial gateway
- Templates written and submitted by us
- Opt-in captured at every entry point
- Quality rating monitored automatically