We'd rather show how we prove a build worked than borrow a logo
We're a young studio. Most of our shipped work is in real estate, and the clients whose figures we could publish are still deciding what they're comfortable sharing. So here's the honest version — not invented results, but exactly how we measure whether a system did its job.
Your metric, not a vanity one · Confirmed against a baseline · No borrowed logos
Real estate
Where our shipped work is today
4–6 wks
From kickoff to go-live
Your metric
The number we build to move
A build either moves the number or it doesn't
No dashboards of vanity metrics. We agree on the one figure your leadership already watches, and we measure the build against it — honestly, both ways.
Baseline it
In discovery we write down the number you're judged on today — first-response time, no-shows, receivable days — as it actually stands, not as anyone wishes it were.
Build around it
The system is designed to move that specific number. If a feature doesn't help the metric, or the people who have to use it, it doesn't make the build.
Measure against it
After go-live we compare to the baseline, not to a slide — in the same report you already run. If it moved, you'll see it; if it didn't, we keep working.
The numbers a CRM should actually change
These are the operational figures we design builds to move. Which ones matter depends on your business — we confirm your baseline before promising anything about them.
Sales & pipeline
- First-response time on a new enquiry
- Enquiries handled per executive
- Lead-to-meeting conversion
- Follow-ups that actually happen
Operations
- Site-visit and appointment no-shows
- Order-to-delivery time
- Tasks slipping past their due date
- Handoffs that fall between teams
Finance
- Days from delivery to payment
- Overdue receivables
- Quote turnaround time
- Revenue leaking through missed follow-up
Retention
- Follow-up and recall rate
- Repeat enquiries from past clients
- Renewals chased on time
- Customers lost to slow response
The questions this page raises
Something specific to your setup? Ask an engineer
Bring the number you're judged on
Whatever your leadership watches — response time, no-shows, receivables, recall rate — that is where we start. Tell us the number, and we will show what a build around it would move.
- We measure on your metrics, not vanity ones
- A baseline confirmed in discovery, not assumed
- Live in four to six weeks
- A reference call in your sector where possible