Build a CRM that works the way your business works
We don't sell a fixed product. We study your workflow, then design and build a CRM around it — with WhatsApp, Meta Ads, payments and your existing tools wired in from day one.
No templates · Built for your process · Live in 4–6 weeks
10
CRM projects delivered
7
In-house specialists
100%
Source-code handover
WhatsApp Business
“Is the 3BHK still available?”
Auto-replied · 2s
Site visit booked
Tomorrow, 11:30 AM
Added to Google Calendar
Meta Lead Ad
38 new leads captured today
Synced automatically
One method, rebuilt for the way each industry works
A brokerage, a clinic and a factory need three very different systems. Real estate is where we started — the same method now builds for whatever sector you're in.
Instead of selling software, we build business systems
Most vendors hand you a login and leave. We start by sitting with your team, mapping how work actually moves, and only then decide what to build.
Fully custom, not configured
No template with your logo dropped in. Every module, field and screen is built around the way your team already works — including the parts that don't fit a standard CRM.
Modules built for a real-estate brokerage
Industry specific
A hospital CRM and a real estate CRM share almost nothing. We build to the vocabulary and compliance of your sector.
Automation that removes work
Follow-ups, assignments, reminders and reports run themselves — so your team sells instead of doing data entry.
Built to scale
Multi-branch, multi-company and multi-tenant from the architecture up. Going from 10 users to 1,000 is a setting, not a rebuild.
Secure by default
Role-based access, audit logs, encryption at rest and daily backups — configured before launch, not after an incident.
Live in 4–6 weeks
You see a working build in week two and give feedback on real screens, not slide decks.
Cloud native
Hardened hosting with monitoring, CI/CD and 99.9% uptime — or deployed on your own servers if policy requires it.
A hospital CRM and a real estate CRM share almost nothing
Same team, different build. Pick your sector to see the modules we usually end up building — and what they plug into.
Real Estate
Leads arrive from six portals into three WhatsApp groups, and nobody knows which site visit actually happened.
Modules we usually build
- Portal lead capture
- Site visit scheduler
- Token & booking desk
- Home loan coordination
- Broker payout tracking
- Possession & handover
Wired into
Take the modules you need. Leave the ones you don't.
Most CRMs charge you for forty features so you can use six. We scope your build module by module — and write new ones when nothing off-the-shelf fits.
Sales & Revenue
05- Lead management
- Sales pipeline
- Quotation builder
- Invoice & billing
- Payment follow-up
Finance & Accounting
04- Accounting ledger
- Expenses & claims
- GST & tax reports
- Vendor payments
People & Payroll
05- Employee records
- Attendance
- Leave & shifts
- Payroll
- Performance reviews
Operations
05- Projects
- Tasks & assignments
- Shared calendar
- Inventory
- Purchase & vendors
Customer & Support
04- Support desk
- Ticketing & SLA
- Communication log
- Feedback & NPS
Insight & Control
06- Dashboards
- Reports & exports
- Role management
- Permissions
- Notifications
- Audit log
The module that matters most is usually the one no product has
A token booking desk. A BOQ tracker. An 80G receipting engine. When your process needs something that doesn't exist in any CRM, we write it from scratch — and it becomes yours, not a shared feature request.
Your CRM should talk to everything you already use
Leads land from Meta and WhatsApp, payments settle through Razorpay, books reconcile in Tally — without anyone copying data between tabs.
25 connectors, ready to switch on
Nine steps between your workflow and your CRM
No black box. You know what is happening in your build every week, and you see working screens long before launch.
Discover
2–3 daysWe sit with the people who will actually use it — not just the founder. We watch how a lead moves today, where data gets re-typed, and which WhatsApp group is quietly holding the real record.
You get: Workflow map of your current process
Research
2–3 daysWhat your team tried before and why it was abandoned. What your sector's compliance actually demands. What your competitors' teams are doing faster than you.
You get: Requirement brief with constraints
Planning
3–4 daysModule list, what ships in v1 versus phase two, the integration list, and a role-by-role permission matrix. You approve this before a line of code exists.
You get: Signed scope, timeline and cost
UI design
5–7 daysA clickable prototype of your actual screens, using your terminology — not 'Opportunities' if your team says 'site visits'. You click through it before we build it.
You get: Clickable prototype you can test
Development
2–3 weeksBuilt in weekly sprints. Every Friday there is a working staging build you can log into — so feedback happens on real screens, not on slide decks at the end.
You get: Weekly staging builds
Testing
4–5 daysRun against your real data, not dummy records. Edge cases, concurrent users, and a separate pass per role to confirm nobody sees what they shouldn't.
You get: Test report and fix log
Deployment
1–2 daysCloud setup, domain, SSL, automated backups and monitoring. Your historical data is migrated from whatever it lives in today — sheets, Tally, or an old CRM.
You get: Live system with data migrated
Training
2–3 daysRole-wise sessions, recorded so new joiners can watch them later, plus a one-page cheatsheet for each role. Adoption fails on training, not on software.
You get: Trained team and recordings
Support
OngoingA named engineer who knows your build, an agreed response time, and a monthly review. As your process changes, the CRM changes with it.
You get: SLA support and monthly reviews
Screens built for your team, not a demo video
Same system on a laptop at the desk, a tablet on the shop floor and a phone at a site visit — with the fields your team actually uses.
Pipeline
₹2.4Cr
Won
₹48.2L
Win rate
34.8%
Avg cycle
18d
Callback at 4 PM
Sent brochure
Site visit today
Lead inbox
Every source in one queue
Sales pipeline
Drag a deal, stage updates
Reports
Filters your MD asks for
Attendance
Shifts, leaves and overtime
Invoicing
Quote to paid, one trail
Everything a CRM should do — and the parts most skip
Search the list or filter by area. Whatever you switch on gets configured to your process, not left at default settings.
All 55 features
Lead capture forms
Web, portal and ad leads land straight in the queue
Lead scoring
Rank enquiries by budget, source and engagement
Duplicate detection
Catches the same person arriving from two sources
Assignment rules
Route by territory, product, language or load
Pipeline stages
Stages named the way your team actually speaks
Deal forecasting
Weighted projections by stage and close date
Quotation builder
Branded quotes with approval before they go out
Follow-up reminders
Nothing sits untouched past its promised date
Workflow builder
If this happens, do that — without a developer
Trigger actions
Fire on stage change, form fill or payment
Scheduled jobs
Nightly syncs, digests and cleanup runs
Auto-assignment
Round-robin or rule-based owner allocation
Escalation rules
Breach an SLA and it moves up automatically
Approval chains
Discounts and refunds need the right sign-off
Recurring tasks
Renewals and service visits regenerate on schedule
WhatsApp messaging
Two-way chat on the official Business API
WhatsApp campaigns
Approved template broadcasts with delivery reports
Email templates
Merge-field emails sent from your own domain
SMS alerts
Transactional and OTP messages via your gateway
Call logging
IVR and mobile calls attached to the right record
Conversation timeline
Every message and call against one contact
Meeting scheduling
Google Meet or Zoom links generated on booking
AI chatbot
Answers common questions and qualifies after hours
Smart replies
Suggested responses drafted from past conversations
Intent scoring
Flags which enquiries are actually ready to buy
Call summaries
Transcribes calls and writes the follow-up note
Merge suggestions
Proposes which duplicate records to combine
Employee directory
Records, documents and reporting lines in one place
Attendance tracking
Web, mobile or biometric punch-in
Geo-fenced check-in
Field staff mark attendance only at the site
Leave management
Balances, approvals and holiday calendars
Shift rosters
Rotating shifts with overtime calculation
Payroll processing
Salary runs with PF, ESI and TDS handled
Performance reviews
Targets, appraisal cycles and rating history
Invoice generation
Convert a won deal into an invoice in one click
GST-compliant billing
Correct tax splits, HSN codes and e-invoicing
Online collection
Payment links through Razorpay, Stripe or PayU
Payment reminders
Escalating nudges until the invoice clears
Expense claims
Staff submit, managers approve, finance reimburses
Vendor payouts
Track what you owe suppliers and subcontractors
Tally sync
Ledgers move across without re-entry
Custom dashboards
A different home screen for each role
Report builder
Build a report without raising a ticket
Scheduled reports
Monday numbers in the MD's inbox automatically
Excel & CSV export
Any view exports with filters intact
Target vs achievement
Live progress against monthly and yearly goals
Activity heatmap
See who is actually working the pipeline
Role-based access
Each role sees only what it should
Granular permissions
Field-level control, down to who can edit price
Multi-company
Separate books and branding under one login
Multi-branch
Branch-wise data with a consolidated view on top
Audit logs
Who changed what, when — permanently recorded
Custom fields
Add the fields your business needs, any time
Mobile app
Native Android and iOS for field teams
REST API & webhooks
Your own developers can build on top of it
Four things a subscription CRM can't say
- 100%
- Source code handed to you
- ≤ 6 wks
- From kickoff to go-live
- ₹0
- Per-user licence fee
- 1
- Team, scoping to support
Every build. No lock-in, ever.
Most builds land in four to six.
Add as many users as you like.
The people who build it, support it.
You buy a system once — not a seat, every month, forever
Every build is scoped to your process, so there's no per-seat price to compare. Pick the engagement that fits, and after a short discovery workshop you get one fixed quote — not a range, not a subscription.
Starter
A single team getting off spreadsheets
₹1.5L
One-time build · single team
- Up to 10 users
- 6 core modules
- 2 integrations
- Standard reports & dashboard
- Cloud hosting for 1 year
- 3 months support
Business
Multiple departments, one system
₹4L
One-time build · several departments
- Up to 50 users
- 12 modules including HR & finance
- 5 integrations
- Workflow automation
- Custom fields & report builder
- Mobile app (Android + iOS)
- 6 months support
Enterprise
Multi-branch and multi-company groups
₹9L
One-time build · multi-branch
- Unlimited users
- All modules plus custom ones
- Unlimited integrations
- Multi-company & multi-branch
- Role-based access with audit logs
- A named engineer on your account
- On-premise deployment option
- 12 months support & AMC
Custom CRM
When your process fits nothing above
Let's talk
scoped to your workflow
- Built entirely around your process
- Bespoke modules written from scratch
- ERP and legacy system connectors
- Data migration at any scale
- An SLA you define
- Full source code handover
In every engagement, whichever tier
- Discovery workshop before any quote
- Clickable prototype before development
- Role-wise training with recordings
- You own the source code
- No per-user licence, ever
Prices exclude GST. Hosting, WhatsApp API and payment gateway charges are billed at actuals by the respective provider.
The things people ask before they sign
If yours isn't here, ask it on the call — we would rather answer it now than after a contract.
Still unsure whether we're the right fit?
Bring your messiest process to the call. If a ready-made CRM would serve you better, we'll say so.
Bring us the part of your business nobody has managed to systemise
Thirty minutes on a call and you will know whether a custom CRM is worth it for you. No deck, no pressure — we map your workflow live and tell you what we would build.
A 30-minute call
We map how work moves through your business today.
A fixed quote in 3 days
Scope, timeline and cost. One number, not a range.
A prototype in week two
Click through your own screens before we build them.